Description: Hear expert business advice from Anastasia Goodstein, Author and Founder, Ypulse, as she talks about the importance of youth culture to business and more business marketing tips for those eyeing Gen Y. Anastasia Goodstein: The first is that youth culture really defines the popular culture, so whatever is really hot and happening with young people ends up being what’s hot and happening in fashion, in music, in internet, in entertainment, in the culture that we all consume. I think the other reason is because it’s your next generation of consumers. Even if you’re making a product that isn’t necessarily geared towards them right now if you’re not thinking about how to reach them your audience is going to die out. Again I sort of referred to the network news, at least in this country, the US, you know the average age of the nightly news viewer is someone in his 60s which is why all you see is Viagra ads when you watch the nightly news. If they want to reach the next generation of consumers they have to sort of understand the culture that they’re coming from and the media and entertainment that they’re consuming See more business news television shows featuring these experts, as they give their top expert business advice at http:// www.yourbusinesschan nel.com Find out more about the very latest show releases, get more free weekly business tips, and read other yourBusinessChannel news by visiting our blog at http:// www.yourbusinesschan nel.com/blog.aspx More» (<<)

Description: Hear expert business advice from Anastasia Goodste... (>>)